inspire me. santa cruz branding

I think it’s safe to say we all know I’m borderline obsessed with different hand-written fonts and hand-lettering. When I came across this branding project by Anagrama on TheDieline.com, I (metaphorically and figuratively) died and went to hand-made heaven. It combines rough, all-caps/cursive handwriting with a black, white and bright red color palette (perfect for a BBQ restaurant). Did I mention this restaurant is located in northern México (in case you didn’t know, I’d like to live there someday).

I think I’ll stop blubbering and just let you take a look, here you have it, Santa Cruz, simplicity mixed with raw, unkempt, cocina apasionada.

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